Tasks:
a. modify the product
All modifications that could to be made need to be paid with the initial budget so before modifying a product it should be released first as it was designed in first place to get customers responses to the product and their opinion. After a profitable business is set and money is eared, ideas for modification can be collected and realized
Possible modification for the lap desk could be a little foldout light running by battery

b. market the product

The Lap desk

Summary: This practical lap desk is designed for office work, meetings, travelling or just simply for work at home. Lap desk makes it easier to write down notes quickly when no table or desk is nearby. Basically lap desk is a folder that has two foldable side supports which attach one side of the folder to the other creating the perfect angle surface to write on thus you mind sitting awkwardly which causes back damage. Inside the lap desk is also space to hold A4 paper and CDs


Marketing plan consists of the following:
PEST analysis
SWOT analysis
Distribution to stationary shops and healthy lifestyle shops
Advertising (posters and in magazines)
Website (Onlineshop)
1 or 2 employees

Beginning with a budget of 25000 pounds
Estimated costs:
Production of lap desks :15000pounds ( price of production per folder ca. 12 pounds)
=1250 lap desks to sell 34.99 pounds each
=43750 pounds profit
Distribution: 3000 pounds
Advertising: 2000 pounds
Employees: 1000 pounds

PEST

The lap desk is basically for everyone who has a job obliged with writing, meetings or students. It makes it easier for the target group to write important thing quickly down if no desk is nearby and the important aspect is that it supports a good sitting posture for a healthy back.

SWOT

Strengthens : Needed by many office workers, businessman, students et.
Weaknesses: Competition, there are comparable inventions