Wednesday 23 September 2009

Marketing plan for Luigi's Rotating Spagetthi Fork



Summary: Our product the Luigi's Rotating Spaghetti Fork is an invention never ever seen before and designed for people who struggle with turning their pasta by fork and have to put a lot effort into it trying not to get dirty. This innovative practical battery powerd device makes it easy for everyone to turn pasta thus you stay clean. Buying Luigi's Rotatong Spaghetti Fork will make your life better; you will never ever experience embarrising moments again by struggeling eating you spaghetti.


The package includes four batteries and an instruction.


Special offer : Buy three get one free


Price: 19.99 pounds


Our marketing strategy will include:

PEST analysis

SWOT analysis


advertising (TV,posters, in magazines)


website with online shop


special offer: buy three get one free


distribution to householding shops





PEST
Luigi's Rotating Spagetthi Fork is made for everybody at every age. It helps elderly people saving effort because they don't have to rotate the fork by hand. It would also a great help for children as it can be quiet difficult for them to turn spagetthis on a fork. People at every age had a lower chance to get their clothes dirty hence they have got less washing which saves the environment and money.

SWOT
Strengths:

New product which has almost no competition

The chances to sell a big amount of the product are high because the demand of forks needed buy each cusomer will be the number of forks of a cutlery set also the number offers ( buy X get Y free) convinces to buy more than just one and in addition four batterie four free

Weaknesses:

Conservative people would see this product as a waste of money

1 comment:

  1. Check you spelling before publishing. 'webside'????

    Who is your target market?
    How will you reach the market?

    Are there any competitors?

    ReplyDelete